I. Industrial Design
Industrial design is a national first-class undergraduate major, and it is also the key major supported by CJLU's scientific and technological innovation team and teaching team. Focusing on CJLU's characteristics of metrology, standards and market regulation, this major aims to cultivate high-quality "innovative design+standardization" talents. Graduates have an international vision, possess the necessary engineering, aesthetic foundation and systematic professional knowledge and ability to engage in industrial design, have strong design practice ability, teamwork ability and innovation awareness, and can apply strategic problem solving process to products, systems, and services by integrating innovation, technology, business, research and consumer needs. Graduates' employment destinations include large enterprises and institutions, entrepreneurial and high growth enterprises, Internet enterprises, etc. Some graduates pursue further studies in universities at home and abroad.
II. Visual Communication Design
Visual communication design is a first-class undergraduate major in Zhejiang province. Based on the regional advantages of well-developed cultural and creative industries and design resources in the Yangtze River Delta region, and combined with the characteristics of CJLU, this major strengthens research in new fields such as design thinking, user analysis, design behavior, quantitative design, design standards and planning, service and system design, and explores the needs for the rapid development of new business forms in digital media industry. This major focuses on two professional directions: "new visual media" and "digital media image". It aims to cultivate compound application-oriented professionals who adapt to the development of digital economy in the 5G era, have an international vision, and will be engaged in digital media design, digital film and television production, brand image design and planning, information interaction interface design, packaging and advertising design, illustration design and other related fields. This major mainly cultivate talents for news media publishing houses, television stations, publicity departments and planning departments in large and medium-sized enterprises, real estate advertising departments, advertising companies, Internet companies, etc. In particular, it can provide talents for cultural and creative design, brand design, information visualization design, interactive interface design, and digital film and television production in response to needs of AI, new media and Internet e-commerce.
